Black Friday is one of the most anticipated shopping events of the year, offering businesses a unique opportunity to boost sales and attract new customers. Let’s make sure you’re ready for it:
It’s never too early – or too late – to make time for your business. With Black Friday right around the corner, let Hiatt Law help you feel prepared for the chaos. Schedule a FREE consultation with a member of our team to learn more.
Customer Terms and Conditions
Non-Disclosure Agreements
Protecting your Brand
During a hectic sales period like Black Friday, it is imperative to clearly communicate the terms and conditions of your sales to customers. A Terms and Conditions Agreement should cover aspects such as refund policies, exchange procedures, shipping times, payment methods, and any specific terms related to your Black Friday deals. Having this in writing will minimize the risk of misunderstandings or customer disputes. For businesses with an online presence, this should also include Terms of Use and Privacy Policy Agreements.
In the lead-up to Black Friday, your small business might engage in discussions with partners, suppliers, or service providers to strategize marketing campaigns, sales tactics, or product launches. Sharing sensitive information is common, but to safeguard your business’s confidential information, consider using non-disclosure agreements (NDAs). These contracts legally bind parties to keep certain information confidential, helping you maintain a competitive edge and protect your valuable business secrets (See also: CIIA Agreement).
Trademark registration and protection are crucial for your small business to consider, especially in preparation for Black Friday. Trademarks help distinguish your brand and products from competitors, and they can play a significant role in your Black Friday marketing campaigns. With the influx of commerce during this season, there is also a higher likelihood of counterfeit or unauthorized use of your brand. In the event that someone infringes upon your brand, having registered trademarks in place gives you a stronger legal position to take action.